Alpinestars, the global leader in motorsports apparel and innovation, launches its 3rd RSRV Capsule in collaboration with the ...

Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun. Through a multi-year renewal announced today, youth retail brand Pacsun will ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

German apparel and footwear brand Adidas will enter Formula 1 as kit suppliers to Mercedes in a multi-year partnership announced for the new post-Lewis Hamilton era. At such a critical moment in US ...

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...

The Mercedes F1 team has unveiled a new sponsorship deal with Adidas, making the sportswear brand its official partner. Adidas will design and supply apparel and accessories for the team ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...