So, you add an email sign-up form to your website and your social networks. You also have a big ol’ sign-up sheet at your store, events, and trade shows.

Almost nine out of 10 digital retailers encourage sign up for e-mails simply by placing a form on their homepage.

CREATE A WEB FORM: Create a web form that allows anyone to fill and sign your document online. Embed the web form on your website or share the link via email or social media. Customize the web form ...