Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

An email list is a great way to expand your marketing efforts around new products or specials that you are having. Learn how to build an email list.

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns.

If your HCP email campaigns are underperforming, evaluate some of the factors that have the greatest impact on reaching this notoriously hard-to-reach audience. We present five problems and solutions ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI.

A double opt-in means that when a customer signs up for your mailing list, you fire off an email asking them to confirm their subscription by following a link in the email.

Wondering how to market to people on an opt-out list? MarketingProfs provides best practices to follow. Read through this and other great articles today.

Wondering where to put your time & efforts? Find out if email marketing or social media is better for your specific business needs now.

Don't throw away your hard-earned connections by buying an email list and potentially damaging a great line of marketing communication.