Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

Meta is working on the ability to let users directly download Android apps from Facebook ads. But we've got a number of concerns.

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

Meta, the parent company of Facebook, WhatsApp, Oculus, and Instagram, plans to challenge Google and Apple's app store dominance by allowing direct Android app downloads through Facebook ads in ...

The company reportedly believes the EU's new Digital Markets Act gives it an opening to provide an app marketplace alternative to Google and Apple.

Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic marketing.