Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, ...

Search engine marketing (SEM) and display advertising are two key strategies in your marketing campaign blueprint. So, do you implement both or choose one over the other? Your website is the face of ...

Display Advertising is how most of the internet funds itself. Image or video ads shown on websites make most websites free at the point of use. They are also a vital tool in any Digital Marketers’ ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all ...

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence? Using Google display ads can be an incredible option for generating new leads, higher sales ...

The average click-through rates (CTR) of video ads in mobile apps are 7.5 times higher than for display ads, per a study that ad platform Smaato and app marketing firm Liftoff shared with Mobile ...