Display ads are meant to capture the user’s attention in a way that doesn’t disrupt their experience. At the same time, they also encourage them to take action.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

However, unlike YouTube — whose ad policies mostly target video ads — Twitch’s new rules also target static display ads, prohibiting one of the most common forms of third-party advertising ...

MercadoLibre MELI is expanding its ecosystem with increasing momentum in digital advertising, positioning Mercado Ads as a ...

Taboola is expanding beyond its native advertising roots to the broader display ad market. The company said its new Realize platform opens up a $55 billion performance ad budget opportunity. CEO ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Generally, customers seeing a brand’s ads in both search and display channels are three times more likely, on average, to buy the brand’s products, and they tend to spend 40% more on those ...

Delivering more than 297 billion display ads in the third quarter, Facebook accounted for almost a quarter of ComScore's tally for the period. Lance Whitney is a freelance technology writer and ...

Display ads are one of the most effective and efficient ways to accomplish this. In this blog, we'll discuss the benefits of B2B display ads, statistics, and tips for success.

For one, Brinkema ruled that the DOJ did not prove Google has a monopoly in a third market "for open-web display advertiser ad networks." Additionally, ...