Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of ...

ISpot.tv, which has been part of Warner Bros. Discovery’s testing group, did not meet the media company's criteria, said Andrea Zapata, executive VP, head of ad sales, research, measurement and ...

TV advertising measurement company iSpot.tv acquired 605, a media and entertainment data and analytics firm founded by AMC Networks CEO Kristin Dolan.

TV advertising tech company iSpot.tv acquired New York-based 605, marking its fourth acquisition in less than three years.

TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...

BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of ...