The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.

The most effective approach in direct response marketing? It depends. Discover what experts consider pros & cons of one-shot vs campaign approach.

Direct response, meet digital Digital marketing is a type of marketing that essentially didn’t exist thirty years ago, but now makes up a huge chunk of the advertising world. When you see an ad on a ...

Best Practices For Online Direct-Response Marketing Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat.

Marketers and their agencies typically look at attribution management and the value it provides an organization in direct response terms. Focusing on accurately attributing metrics like ...

Give to Get Marketing, a firm that helps businesses reach out to consumers, asserts that direct marketing garners a faster response.

Digital Marketing Mastery In an era dominated by online interactions, Managed Direct Response recognizes the pivotal role of Digital Marketing.

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.

In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email.

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ...