When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Small Business Guide to Direct Mail Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Discover the top real estate mailer providers, creative ideas and best practices to boost your direct mail marketing and close more deals.

Direct-mail marketing is more than catalogs, postcards and mass mailings. The reality is so much different today. Data-driven approaches have transformed direct-mail marketing and given it many of ...

A solid marketing strategy can help to explore your firm's growth and for many advisors, that means a focus on email and social media. Direct mail marketing is often overlooked but it can offer ...

Perhaps the most common direct marketing strategy remains mailers. Whether in the form of letters, postcards, pamphlets or advertising circulars, getting your message out by mail "directly" to ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts ...

The Direct Marketing Association (DMA) speaks of an “interactive system of marketing”; direct marketing, however, grew up out of using qualified mailing lists to reach customers.

Direct mail marketing activities can be hidden from competitors, a great benefit in the highly competitive insurance industry where companies may battle for new customers.

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.