While it's true that direct mail is still a viable (if not thriving) marketing channel, many people only think of physical mailers when they hear "direct marketing." But modern direct marketing ...

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: direct mail.

This seems particularly true within the world of direct marketing that is heavily reliant on one-way channels where brands push the latest sales offers in tightly packaged, largely text-based ...

Staying abreast of the effectiveness of marketing channels and evolving consumer trends is crucial for today’s direct mail providers. The marketing team at SG360° explored what marketers are ...

Programmatic Direct Mail, like CTV, is the reinvention of a marketing channel by infusing it with the full power of digital and programmatic capabilities.

That social media is a viable and powerful direct channel is clear. Nevertheless, the survey also revealed social media's strong connection with email marketing. In fact, 66 percent of marketers plan ...

“With over 100 years of combined experience, our direct marketing strategists understand it takes a high-performance program to drive response,” says John Pecaric, Chief Operating Officer, RRD.

The solution has been sitting with the decision-making luxury found in one of the oldest marketing channels ever, and mobile publishers have figured it out. The mobile and direct marketing landscape ...

Direct marketing of food products from local farms and ranches in the four-county Sacramento region generates twice the regional economic impact per dollar of output as do non-direct methods of ...