Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy ...

The Annual Catalog Conference is sponsored by Catalog Age magazine and the Direct Marketing Association, Inc.; June 10-13, 2002, McCormick Place, Chicago, Illinois. For additional conference ...

The upgrading of the creative effort applies to every type of direct marketing – catalog, direct mail, space ads, Web site and e-mail campaigns. Circulation.

As a B2B marketer, you've experienced how the complexities of your direct marketing strategy have increased. Check these 3 ways to optimize for B2B direct marketing.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

What does it mean to the catalog and direct marketing industries to have these new and unconventional dot-com catalogs entering the marketplace? Too early to tell.

USES OF DIRECT MAIL Direct mail is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases.

MavenHill Capital has led the recapitalization of Hudson, Ohio-based Universal Screen Arts Inc, a direct marketing, catalog and ecommerce company. No financial terms were disclosed.