Direct marketing works best when it's aimed at a very specific audience that cannot be easily reached any other way. Short-term results from direct marketing can be measured accurately and ...

Direct Marketing Concepts: Making Your Copy Work For a direct marketing campaign to generate a response, effective copy is key. Without effective copy, your audience may never understand exactly what ...

A direct marketing plan can lead to your business earning more per sale while your customers save money. To describe such a plan, you have to divide it into sections. Each section deals with a ...

Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays ...

Direct Digital Marketing is a challenge that requires data management and synchronization between marketing and sales. Find out about the powerful B2C tools for doing exactly that.

RR Donnelley has launched Cloud Direct by RRD, a trigger-based direct marketing application housed within Salesforce Marketing Cloud. It was designed to improve targeting and extend the Marketing ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

During a recent webinar, "Dynamic Direct Marketing Solutions for a Multichannel World," three experts explored the current trends and opportunities marketers and brands can utilize when developing ...

Direct-to-consumer marketing is a big win for branded manufacturers that no longer need to sell through the middleman.

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...