When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Develop a direct mail plan for each program. Whether you are marketing home equity, investments, credit cards, insurance or certificates of deposits, every program needs a well-thought-out direct ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

Building Your Direct Mail Program by Gwyneth J. Lister Organizations shouldn’t waste time and funds on direct mail if it doesn’t bring in a reasonable return, says the author of this guide.

It does mean that charities that rely heavily on direct mail programs should consider diversifying. Charities should consider having several vehicles for donor communication and fundraising.

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15. Marketing mailings and sampling programs will ...

NESTDirect, the direct-mail program for home-based retailers who are members of the Network of Entrepreneurs Selling Travel, has gone virtual.

NEST has announced its Lifestyle Marketing direct mail campaigns for 2009, giving its home-based agents even more opportunities to mine their cust | NEST program drives business to home-based agents.

Fingerhut Direct has mailed two 100,000-piece efforts for a jewelry continuity program. The mailing, which was sent out Nov. 1, is the first since the company was restarted after being closed by its ...

Direct Mail printer Johnson & Quin has removed all monochrome laser printers from its facility in Niles, Ill. It has also added a Screen Truepress Jet520ZZ high-speed color inkjet device, which ...