When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

Peeling back some of the direct mail marketing trends, and what is driving them, provides a good idea of what to expect for 2024.

SpendEdge has announced the release of their Global Direct Mail Procurement Market Intelligence Report.

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught. For mailers, the challenge ...

The report also aids buyers with relevant Direct Mail pricing levels, pros, and cons of prevalent pricing models such as volume-based pricing, spot pricing, and cost-plus pricing and category ...

USPS postage rates are set to largely increase on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save ...

The frequency of interaction with direct mail as well as the effectiveness of all mail types at driving key digital actions ...

Direct Mail is a form of advertising using the postal service to deliver targeted advertising materials.

Prices for direct mail advertising depends on the cost of postage and the size of your mailing material. For instance, at the time of publication, standard postcards cost 29 cents to send in the ...