Yet while the mailbox is less cluttered than a digital inbox, costs are a consideration for marketers. Direct mail costs more than email marketing on account of postage — a first class letter postage ...

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Check out Quad’s 2024 Direct Marketing Budget Planning Toolkit, which includes a downloadable version of the above checklist plus a webinar, “Direct Marketing Cost Optimization to Save Your ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger.

USPS's 2024 plan offers a 30% credit boost for mail volumes, merging traditional and digital marketing. Is the mailbox the new inbox?

Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research from SeQuel Response. The ...

According to the white paper, direct mail continues to play a prominent role in a U.S. marketing mix, otherwise increasingly dominated by digital channels, because of six overarching trends: ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

How This Inc. 5000 Company Is Using AI to Bring Mail Marketing Into the Future Forget chatbots. PostPilot is using artificial intelligence to make direct mail a formidable alternative to digital ...

Direct mail has been having a moment in the past year as new technologies and tactics drive renewed interest in the classic channel.