I consider myself first and foremost a direct marketer. It also happens that I work for a commercial printer. Being a marketing person at a commercial print­er has given me some valuable insights ...

Direct Mail Marketing Guide for Small Businesses Direct mail might be less common nowadays, but it's still a highly effective way to reach customers outside of digital marketing.

Rising paper costs could make direct mail a pricier option for marketers – but agencies remain confident demand will remain steady.

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Yet while the mailbox is less cluttered than a digital inbox, costs are a consideration for marketers. Direct mail costs more than email marketing on account of postage — a first class letter postage ...

You can quickly and easily produce, test and deploy cost-effective direct marketing campaigns that make a difference to the bottom line. Shares ...

Check out Quad’s 2024 Direct Marketing Budget Planning Toolkit, which includes a downloadable version of the above checklist plus a webinar, “Direct Marketing Cost Optimization to Save Your ...

Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger.

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ...

It's possible that direct-mail costs have actually gone down as much as 17% over ten years ago, if you buy the premise of an interesting report released by Digital Nirvana.

The good news? There are no price increases on tap for January. The bad news? Not much else has changed. The opportunity? Align yourself even more effectively with direct marketing clientele ...