Of course, for direct mail to work well the direct marketer must be able to identify the target audience and create or rent the appropriate mailing lists to reach them.

While acknowledging that the direct-mail list business has matured, she says the nearly decade-long technology and economic boom has exponentially increased demand for both e-mail and snail mail ...

How to Make a Direct Mail List. When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and ...