Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native app, you’re not slowed down by clunky browser-based interfaces or unreliable ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look ...

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

The need to measure and manage direct mail spend is increasing. Thirty-six percent of marketers struggle with poor response rates and 32% report bad address data.

Direct mail is where you send traditional mail marketing material directly to your customers home or place of business. By contrast, MailChimp is Web-based email newsletter service.

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data. See the research from Lob.

Digital fatigue from electronic forms of communication is real, making personalized direct mail printing a viable answer for reaching a specific audience. The challenges of today's direct mail ...

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

Almost everyone has an address and almost everyone also has an email address. In 2019, there were an estimated 3.9 billion email users, and by 2023, as many as 4.3 billion are projected.