At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Digital marketing trends are changing the industry fast. The global digital advertising market will hit $786.2 billion by ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

Today's marketers must think strategically and consider consumer trends, digital versus traditional media and a number of other factors that contribute to this dynamic field. Gain the basic principles ...

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...