Advertising agencies offer either a general advertising service, creating advertisements for both consumer and business products, or a specialist service concentrating on particular sectors, such as ...

The purposes of advertising are to inform, remind, convince and persuade consumers about the value and merits of specific brands. Advertisers use a number of specific appeals to tap into target ...

Australian TV audiences complained about 230 different advertisements throughout the year, but it was ads featuring a “zombie ...

Those of us who grew up in the age of commercials on television probably remember the many different advertisements for video games that were shown. From the 80s through the 2000s, clever TV ads and ...