Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

For years, companies collected data to better understand who their customers were and how they interacted with the brand. However, many have yet to pair these insights with the actual voice of the ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

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