Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Making demographic comparisons across datasets and across time requires rigor and consistency in group definitions. Without this, one risks reporting change that is not real. Since some of our ...

This chapter presents our assessment of a classic measure of quality for the data collected in the 2020 Census—namely, the accuracy of data on age. Such accuracy may be analyzed by examining the ...

A stratified demographics analysis of video visit telemetry data reveals that age older than 65 years and African American/Black race are associated with higher video visit failure rates, whereas ...

The coronavirus outbreak inflicted multiple disruptions on 2020 census operations this year, raising questions about how accurate the decennial count’s U.S. population statistics will be. The Census ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

It is hard for anyone who has not traveled extensively in the Middle East and North Africa (MENA) over a period of decades to realize just how much each nation in the region has changed in terms of ...