Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

It’s critical for your business to create crave-worthy products and assemble an all-star team of employees. But all of that is moot if you don’t have the most important ingredient of all: an ...

To market your business successfully, you must know your target audience. Even if you want to cast a wide net, you should understand who is most likely to need your products and services and how to ...

Q: How important is branding for a small business? I'm just getting my business started, and I want to create a brand that people will remember. A: Even the smallest business wants to stand out from ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

What is a target market? What is a target market? A target market is a group of people that a business pursues as customers for a product or service. The group is defined by shared characteristics, ...