Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market ...

A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

You've come up with a great idea for a business but you're not ready to roll yet. Before you go any further, the next step is figuring out who your market is. There are two basic markets you can sell ...

To market your business successfully, you must know your target audience. Even if you want to cast a wide net, you should ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

When I work with a company founder to define their personal brand—we talk a lot about the undertone of their brand. The subtle, ancillary touch points that silently communicate a brand promise. A ...