These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

The edge lies in storytelling. Agentic AI can turn data into dynamic, personalized narratives—meeting people where they are ...

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven ...