First, grab your customer email list and start building a Facebook Custom Audience. If you don’t know how yet, there are two easy to digest paragraphs at the end of this post with instructions.

Most businesses only get about 30 to 40 percent of customers to open their emails, according to data from marking platform ...

In Part 1 of this series, I explored ways to attract new prospects to your list. Still, the reality for many marketers and business owners is that the majority of their email-list subscribers are ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.

The Quick Guide to Developing Customer Personas In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the ...

The customer targeting of this tactic is reliable and effective. You can also create a “lookalike audience” from a customer email list.

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.