Many companies struggle to understand what it means to be a customer-centric organization. While a somewhat amorphous concept, the most common definition is "to put the customer at the center of ...

It’s not uncommon to hear leaders say, “We must put the customer at the core of everything we do.” What does that really mean? I had a chance to interview Howard Moodycliffe for Amazing ...

Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...