Abandoning that advantage doesn't have to mean sacrificing profits at the altar of customer centricity. Look no further than the grocery store for proof of that. Those bags of salad that have come to ...

As ecommerce grows and customer expectations keep increasing, including demands for intuitive merchandising and instant delivery, industry experts tell us that we can achieve Amazon-level service if ...

The customer is always right.” But in reality, how many businesses actually live by this principle? In the age of digital ...

The definition of customer-centricity is evolving. When CX leaders arm their organizations with integrated data sets, automated workflows, and actionable customer feedback, the result is an ...

Product-Centricity vs. Customer-Centricity. When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than ...

As a first step, understanding the true definition of customer centricity and how to execute is key, says Scott Romesser, GoTo’s Chief Customer Officer. “In the most literal sense, ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigatesGiving customers ...

What does customer centricity mean to financial services? "Customer-centricity" is a term that many organizations have adopted. While it is vague, it refers to many things that can profoundly ...

B2B brands are striving to become more customer-centric, but what mistakes are they making along the way? Jessica McGreal investigatesEvery B2B brand wants to be customer-centric, hyper-personalised, ...