Frequently asked questions to initiate a marketing and communications related request for a new project or a major update to an existing project. Goal: What is the problem you're trying to solve? What ...

A creative brief is like a road map. A good brief leads to imaginative ... MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

The creative process in marketing is flawed, and it is stifling creativity, according to research by BetterBriefs in ...