NEW YORK - Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials.

In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement - "except to be able to read the results that we spit out." ...

Fifty-three minutes. That’s precisely how much broadcast TV 16- to 24-year-olds watch daily now on average, according to Ofcom, versus the three hours spent on social media. For brands targeting this ...

EDO launches Creative Rotation Optimization™, its latest innovation to increase TV ROI for brand and network advertisers.

Gen Z and CTV: Is a creative renaissance for TV ads in view? The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV’s tools to reach ...

Creative Television Promotional Ideas. Television is a preferred advertising medium for businesses that want to achieve a large reach. Whether you advertise on cable or broadcast networks, you can ...

UNC Asheville’s new, 30-second television commercial was recently awarded a 2012 Bronze Telly in the 33rd annual Telly Awards competition. The 30-second spot, titled “Seriously Creative ...

AUSTIN, Texas—The COVID-19 pandemic presents advertisers with a quandary: Does TV advertising in newscasts with coverage of the coronavirus put their brands in peril, or is there a way to protect ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives.