Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Have you ever looked at a design and felt an immediate emotional pull—calmness, excitement, or even nostalgia—without quite knowing why? That’s the power of color. It’s not just a visual element; it’s ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. Although we have a secondary color palette, our blue and white should be the predominant colors in most ...

Created as a visual nod to UB's cultural diversity, we have developed a versatile color bar graphic comprised of UB Blue and various combinations from our secondary color palette. This can be an ...