Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

To create this audience, select “audiences” from the drop-down menu in your Facebook Business Manager and then select “custom audience” under the “create audience” feature.

Facebook Ads continues to signal its seriousness in growing the in-stream ad placements by creating more transparency for brands with tool expansions.

We’ve seen so many small businesses and startups whose Facebook pages have great content and engagement, but who still shy away from spending any advertising money. Maybe it’s because they don ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out.

10 Tips for Facebook Ad Creative Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples.

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its ...

NEW YORK, Dec. 14, 2019 /PRNewswire/ -- In their ongoing efforts to help clients maximize social media and their unique tools, fishbat shares tips for creating Facebook ads for clinical trials.