Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...

On July 27th, Google announced via a blog that it was delaying the removal of third-party cookies in Chrome through into the latter part of 2024. They said they were pushing back the timeline because ...

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

Google has delayed its cookieless solution yet again, now announcing that its plan won’t go live until 2024. Having originally slated the launch for this year and then pushing to 2023, the latest ...

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

The following is a guest post by Nishant Desai, group director of technology and operations at Xaxis. Opinions are the author's own. Contrary to much of the buzz you may have read here and elsewhere, ...

Rawnet's Federico D'Uva argues that marketers are missing the point of phasing out cookies, suggesting that now's the time to reassess how (and why) we exchange data. Is the fade-out of cookies less ...

Digital advertising for product and service discovery is experiencing a boom. A 2021 study found that 90% of respondents (e-commerce merchants) said their online revenue increased at least a bit ...

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from ...

Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them? In association withAdobe Third-party cookies are like ...