Content marketing can be a concept many fail to understand — and it’s not surprising why. The definition and expectations surrounding content marketing seem to be always changing. In the early days of ...

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To give you an idea of how others define the term “Content Marketing”, here are 6 quotes from around the web: “Traditional marketing and advertising is telling the world you’re a rock star. Content ...

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these ...