Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...
AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...
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Forgetting Common Sense is Marketing’s Biggest FailIt’s time to bring common sense back to marketing.
Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...
DeepSeek has the potential to propel marketing functions by offering cost-efficient, hyper-personalised AI models that ...
Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...
Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing domain this year ...
The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.
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