Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

New report shows 68 percent of shoppers find flexible return policies easy to exploit, costing retailers billions amid ...

The film presents a scenario where two friends, Tina and Becky, navigate the complexities of consumer credit and opportunity costs during a shopping trip. Tina, an impulsive spender, struggles with ...

In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...

How's the American consumer doing? Recent comments from companies and their executives offers clues, with some citing healthy ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

To forecast market growth, specialists employ a variety of methodologies and analytical approaches, including S.W.O.T. (analysis methods), P.E.S.T.E.L. analysis, and regression analysis. Lighting as a ...

Labrecque (University of Rhode Island), Stefanie Sohn, Barbara Seegebarth and Christy Ashley, examines how visual design elements, particularly color saturation, shape consumer behavior. "We find that ...

Differences in consumer behavior between markets While digital consumption patterns increase across countries during Ramadan, there are stark differences in user behavior in Indonesia, Malaysia and ...

Chicago, April 09, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, unveiled new research, “Emerging Trends: Daypart Disruptions Impacting Consumer Behavior,” during the 2025 Growth Summit in Orlando ...

Retailers are facing a quandary — many categories are seeing deflation, which means they have to sell more to show profits, while the consumer ... influencing consumer behavior and retail ...