Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

Recent research in this area has focused on understanding the factors that drive sustainable consumer behavior, the barriers that hinder it, and how businesses can effectively market eco-friendly ...

Many reports have shown that Americans are pessimistic about the economy — and their place in it — despite indicators that ...

We've all seen the marketing message "handmade with love." It's designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...

New research from Purdue University and the University of Kentucky suggests that online grocery shopping platforms could ...