Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.

DSW is also set to partner with comedian Heather McMahan to roll out a special social content series to drum up excitement for the brand-new positioning. A new logo is also making its debut that was ...

Clothes make the man, an old saying goes. And according to a new commercial for DSW, which uses the Who 's classic “Who Are You,” it’s the shoes that define you.