‘Share a Coke’ is getting a Gen Z glow-up for 2025
Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Maryland.
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...
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