The Coca-Cola logo is one of the most recognizable in the world - but has a 'subtle message' that you may not have noticed ...

Much like the Millennium Dome – or, as its known to those who don’t remember the twentieth century, the O2 Arena – the London Eye was built to celebrate the year 2000. But unlike the ill ...

The Coca-Cola logo however, more than just stylish scripting, includes design nuances like the 'C's extended tail, which is thought to represent a smile and aligns with the brand's association ...

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Coca Cola is arguably one of the most famous brands in the world, instantly spotted by its iconic red packaging and swirly, white font. Of course, over the years, as the company launched new ...

The Coca Cola logo may seem like just a stylish version of the company name, but the extended tail of the 'C' is thought to represent a smile, mirroring the brand's emphasis on happiness and joy.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Coca-Cola Europacific Partners, which is also listed in New York, Madrid and Amsterdam, has a market value of 32.65 billion ...

Coca Cola openly shares its origin story, including the genesis of the logo, providing insights into its evolution over the years on the official website. The famous beverage's recipe was ...

While the Coca Cola logo might appear to be just a stylised rendition of the company name, the elongated tail of the 'C' is believed to symbolise a smile, reflecting the brand's focus on happiness ...

Over time, as the company introduced new iterations of its classic drink - from Diet Coke and Coke Zero to limited editions and novel flavours - the celebrated logo has been adapted for each variant, ...