'Clipping' on social media makes me wonder what's real and what isn't

It's getting harder to tell what's organically popular and what's being fed to us by "clippers" on our social feeds. The band Geese, for instance.
Los Angeles Times

How a Los Angeles startup’s ‘clipping’ fuels some of the biggest names in social media

MrBeast and other mega-celebrities employ thousands of contract editors through Los Angeles startup Clipping, which transforms their YouTube content into viral social media clips. Founder Anthony ...