If you can use a simple spreadsheet, you can create a valuable and powerful business tool for managing your business's clients. A client database can be more than just a list of customers' names, ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

In a guest post here in January, Matt McAdams critiqued Salesforce.com's database-as-a-service offering, Database.com, which I had previously lauded. McAdams, who is CEO of PaaS vendor TrackVia, ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. This article is more than 10 years old. "Which technology ...

On the heels of landing one of the nation's largest school systems as a customer, database software maker Certica Solutions Inc. has closed a $3.3 million investment led by its Wakefield neighbor ...

Today’s software applications are collecting more high-volume data than ever before, and making sense of that data is key to building innovative customer experiences and gaining a competitive ...