Perfetti Van Melle India has introduced a range of soft candy offerings – Chupa Chups Sour Belt and Sour Bites. In a statement, Ramesh Jayaraman, Managing Director, Perfetti Van Melle India said “We ...

Much-loved brand Chupa Chups, currently worth £17.7m and growing at +5%, is taking a bold step into the extruded jellies market with the launch of a new belts and laces range. Tapping into the growing ...

Confectionery giant Perfetti Van Melle has added to the range of products sold under its Chupa Chups brand in India with the launch of products available in other markets. The Europe-based company has ...

Chupa Chups, from the house of Perfetti Van Melle, has rolled out its new campaign rooted in the philosophy - Fun is for life, and not just for kids. The new campaign has two copies, one each for the ...

New Delhi: Chupa Chups has released a new television commercial under the tagline ‘Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai’. The campaign, conceptualised by Ogilvy, highlights the ...

Building on the success of its pioneering foray into the jellies space last summer, £17.8m [1] confectionery brand, Chupa Chups, is expanding its existing range of Sour Mixed Belts, Sour Apple Belts, ...