Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

A new report finds that just 18% of small business owners are 'very confident' that their marketing is effective, down from ...

Small businesses face a rapidly evolving digital landscape, with 2025 promising new challenges and opportunities. Staying ahead means more than just having a website—it requires a thoughtful approach ...

Mailchimp helps boost orders and customer lifetime value by enabling you to create highly personalized emails based on your ...

Types of Marketing Tools. Marketing creates an avenue of exchange between a business and a customer, note Alvin J. Silk, author of "What Is Marketing?" Businesses use various marketing tools to ...

Effective Marketing Tools for the Service Sector. Selling something your prospective buyer cannot touch, see, feel, smell or hear makes marketing intangible products a unique challenge.