Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

Developing branding marketing research is complex, but also a very important aspect of any marketing strategy. Visit MarketingProfs today for details.

A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

Integrated marketing communication is a planning process that affirms the relevancy and consistency of your brand strategy and all its points of contact with customers and potential customers.

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer ...