Boston’s National Women’s Soccer League team on Tuesday unveiled its new name and branding with a provocative, splashy advertising campaign featuring athletes such as Tom Brady and Jaylen Brown.

Coming in 2026: BOS Nation Football Club. Boston’s upcoming expansion team to the National Women’s Soccer League unveiled its new name and logo Tuesday. Where did the name come from?

Organizers of Boston’s new women’s professional soccer team unveiled the new name and brand of the team Tuesday. Boston Unity Soccer Partners said the team’s new name will be BOS Nation ...

Boston’s professional women’s soccer team will be called BOS Nation FC, the latest new brand to be minted as women’s sports expand. BOS Nation, an anagram of “Bostonian,” is meant to ...

This week, the brand launch of Boston’s newest professional team — an expansion team of the NWSL (National Women’s Soccer League) — was so bad that it warrants at least a yellow card.

The latest National Women's Soccer League expansion team debuted in Boston Tuesday and faced a surge of criticism over its name, Bos Nation (“worst name possible,” complained one), and a ...

For over a year, National Women’s Soccer League fans in Boston have had to fill in the blank when referring to the name of their young team. That finally changed Tuesday when the team officially ...

People marched on Boston Common, holding signs that read ... Wade — is responsible for worsening medical care for women and that he would seek further restrictions. Harris has cast her position ...

With Trump up for re-election now, women who turned out to Boston Common this weekend said they don't want the protection of a man who has been convicted of sexual assault. Their other chief ...

But as a Masshole and someone who has an extensive history directly with Boston women’s pro soccer across multiple leagues… Boston, you’re embarrassing me in front of my friends. Stop it.

Boston’s expansion addition to the National Women’s Soccer League — which will take the field in 2026 — officially has a name. The team will be known as “BOS Nation Football Club,” and ...

BOSTON - One day after unveiling its official franchise name, Boston's new National Women's Soccer League team is apologizing for its "Too Many Balls" promotional campaign that accompanied the ...