Threat actors are once again using Meta's advertising platform to distribute malware. This time, it's a form of Android ...

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

If you’re a Facebook user, but you’re annoyed by the ads that are constantly surfacing as part of the news feed, this app may be able to help. The app is called “Skip Ads for Facebook ...

Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

Ads that drive people to install apps on their phone are also driving Facebook's mobile advertising success, but they worry investors concerned they may be inflating another Internet bubble.

Exhortations to install apps are likely a significant chunk of Facebook's advertising revenues, and now they're poised to become an even bigger factor in the social network's future. Today, two ...