The 86th Sturgis Motorcycle Rally draws 500,000 riders to South Dakota's Black Hills with Lainey Wilson headlining and new Harley-Davidson debuts.

STURGIS, S.D. (KELO)– The Sturgis Motorcycle Rally kicked off on August 7th, but thousands of riders arrived in the black hills before the official start. “Most of us have been in it long enough to, ...

The largest motorcycle rally in the world brought in the lowest number of attendees seen in the past 15 years. According to the South Dakota Department of Transportation, a total of 448,166 vehicles ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

South Dakota reported a 11% drop in Sturgis Motorcycle Rally tax revenue in 2026, driven by a 30% decrease in vendor participation.

State officials say tax revenue from the 2026 Sturgis Motorcycle Rally was down from last year. The Department of Revenue says the state collected just over $1.4 million dollars. That’s down 11 ...

Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers and the only automotive and powersports retailer recognized on Newsweek's 2026 "Most Trustworthy ...

New "Rally Ready" pre-sale program lets riders secure a Harley-Davidson motorcycle before arriving in the Black Hills, alongside exclusive "America 250" custom bikes and newly released collector ...

Harley-Davidson Phantom Strike is a former Low Rider S modified by German custom garage Thunderbike and rode into the ...