There is a lot of hype around big data, and this, to a certain extent is harmful for businesses. Sounds shocking? Well, since there are so many articles, research reports and studies about big data, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Inspiring customers to act is central to what marketers do. Getting them to take action ...

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore In today’s commercial world, big data is big business. In fact, by 2020, ...

In today's modern business environment, data is the foundation of efficient business operations. Organizations generate and collect large amounts of information from various sources such as social ...