Ogilvy is known for creating some of the best print advertisements around the world. This is just another example of its ...

UK supermarket Tesco received an outpouring of praise for its series of logo-less billboards, proving that sometimes produce ...

Which print ads were the top performers in 2008? MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best-performing ...

The website AbsolutAd.com cataloged almost the entirety of the campaign, giving us a chance to take a walk down memory lane and rank our favorites. Here are the ones we liked the best: 21. Absolut ...

Fourteen members of the Forbes Agency Council offer their advice for the most effective ways to approach print advertising.

The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.

There are many reasons for print advertising to be used in place of online advertising. One of the easiest things to consider for print advertising is when you are looking for a super-local audience.

Integrating print ads into a full-funnel strategy can help marketers accomplish a variety of goals that would be more difficult to achieve through online efforts alone.

MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. This score combines the ...