What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

In a new Yale co-led study focusing the 2016 presidential campaign, television ads were found to have virtually no influence on how people plan to vote.

Characteristics of an Effective or Persuasive Advertisement. Effectiveness and persuasiveness of ads are closely linked. While you often have different goals with ads, the general intent of each ...

Ads that aimed for persuasion or packed in “reasons to believe” gave a short-term bump. Then faded. Emotion didn’t just predict effectiveness. It predicted business outcomes.

Although thousands of advergames are directed at children, little is known about how advergames affect children and whether this persuasive process differs from traditional advertising formats.

Food ads have more clout when it comes to children's food selection than even an involved parent, a new study in The Journal of Pediatrics suggests.

"There's an idea that a really good ad, or one delivered in just the right context to a targeted audience, can influence voters, but we found that political ads have consistently small persuasive ...

Political ads have little persuasive power, study finds Date: September 2, 2020 Source: Yale University Summary: Every four years, U.S. presidential campaigns collectively spend billions of ...