Tracking the impact of direct mail will also depend on how pieces are designed. Audience Profile The audience will affect the designer’s choice of colors, images, and other design elements.

Direct mail can and should be an important marketing tool for your contracting business. Here are 14 tips to give your direct mail greater punch.

Direct mail is staging a comeback. Producing the best results requires both creative designs and compliance with postal mail best practices.

The best direct mail pieces target the right people with the right offer at the right time. When your results do not meet your expectations, there is something that needs to change on your mail piece.

Direct mail pieces are not a thing of the past. In fact, according to the Data and Marketing Association, the current response rate for household direct mail is just over 5%, which is the highest ...

A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports.